Patricia Danochristos

SAAS
Web Design

FileShare
Web DESIGN CONCEPT

The Overview

Here's what we're working with

FileShare is a file hosting service that allows users to backup, store, and share their files using a cloud-based approach. The target market for this particular service are users that are accumulating larger than average quantities of files, and small business owners.

The Mission

To established a clear brand identity to convince the user of the effectiveness of the product, and keep users engaged while browsing the website by creating a seamless interface.

The Ideas from my Brain

Sketching sketches

The layout was, the most important aspect of the website. I started sketching out each of the four pages with an open feel; just to give the content some breathing room since SAAS websites tend to be very content heavy.

Since I had to establish a brand from the ground up, I wanted aspects of the brand's logo to be incorporated in elements throughout the website. This is illustrated in the website's iconography and image treatments.

I illustrated the icons to be straight forward, yet intriguing to look at. Each icon has a design in the background that is brought over from brand's logo. This was done to unify elements all throughout the website, while also helping the brand become more identifiable.

The Process

Colour Palette

In order to establish a clear brand identity, one bold and distinct colour was chosen to be worked throughout the website while being grounded by various muted greys. Its treatment on buttons, icons, borders, and the logo make the website more identifiable and memorable to the user as they browse throughout.

Typography

NanumGothic is used for the headings, and is paired well with Open Sans for the body copy. These fonts read well on all screen sizes and work well with the website's professional tone.

The Outcome

Here's what the finished product looks like

The final result of the website is a clean and unique design. Each piece is carefully thought out in terms of how it's identified as a brand. I wanted this design to not only mirror a well-planned SAAS website, but also create a brand identity out of nothing.